A 7 Step Formula for Financial Advisors to Convert Website Visitors to Booked Meetings

It can be difficult to turn website visitors into actual clients or even potential clients for your advisory firm. In this week's video, Samantha Russell, CMO at Twenty Over Ten, offers a 7 step formula that will immediately help you convert more website visitors into booked meetings.

Use these 7 steps to start seeing an increase in converted leads:

1. Have a calendar link on every page

2. Explicitly state who you work with

3. Explicitly state your fees

4. Write your homepage copy in problem-solution format

5. Have well-written/well-designed calls to action

6. Limit form fields to 1-2

7. Have a 1-3 minute video on your homepage. Learn the right way to include fees in your firm's website.

Related: The Highest Converting Websites Have These 5 Elements in Common