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A Different Way to Articulate Your Value

What you say about your business isn’t nearly as important as what others say about you. Would you agree?

I’ll assume you agreed!So, knowing that what others say about you is far more important than what you say can I ask why you don’t have more client testimonials and reviews? Perhaps it’s an issue of time or remembering to ask?The good news is, there are several ways to get the feedback about the value you add, below are four proven ways. 1. Client surveys –a perfect way to engage with your clients is through a survey and an ideal question to ask them is what value they have gained from your advice. At the same time, gain their approval to use their feedback in your marketing and voila, you have some evidence-based proof about your value. 2. Google reviews –whatever you do don’t shy away or ignore these. As a nation, we are used to reading [and giving ] reviews online, so make sure those that are looking can find great reviews about the value you add. The best way I have found to gain Google reviews is to make it part of your client engagement process; share the Google link with your client once they agree to complete it for you. 3. Facebook reviews –similar to above, if you have a Facebook page, make sure you have some reviews. You can actually shift the menu items on your page so that reviews are at the top. 4. LinkedIn recommendations –once again, very important and an excellent place for people to share the value you have provided to them. You can then share your LinkedIn profile URL, and people can see the recommendations.

Four great ways to get feedback about your value.

Once you have the feedback, make sure you use it on your website and any marketing material. The golden opportunity though is when you are talking to people about your business and value because you can share your thoughts, but then you can back it up with evidence by quoting what your clients say about you.*Related: How Advisors Can Convert More Leads with Digital Marketing*Rachel is an Australian writer. Rules may differ in your country.