Advisors: 7 Things You Can Stop Spending Money On

First: Some Background

People refer for two reasons;

  • To be helpful
  • To look good
  • A good brand makes your clients and COIs look great.

    A compelling advisor brand positions you as different, better and relevant.

    With simple marketing your brand will inspire an abundance of referrals.

    When you’re easy to refer, referrals happen frequently – without having to ask.

    A good brand inspires referrals.

    Referrals account for 75-90% of a professional advisor’s revenue.

    Mature practices should expect 100 – 400% growth in referrals once they enhance their brand.

    SEVEN Expenses a Good Brand Negates

    When you have a good financial advisor brand you won’t need to be good at, or spend money on, these 7 things.

  • Referral Program
  • Referral Coach
  • Cold-Calling or Telemarketing
  • Sales Coaching on “How to Overcome Objections”
  • PR Consultant (although this one wouldn’t hurt)
  • Prospecting Coach
  • Online or Print Advertising