Written By: Mark Delarika
In today’s online world, a company’s content strategy is very important. That’s because everyone is creating content in order to get users’ attention, and improve their SEO. But, while creating as much content as possible, people tend to decrease its quality.
Don’t spam your clients with useless information! Offer them only relevant information, even if it means you won’t deliver content as frequently as your competition. You need to become your clients’ main source of information.
For you to have an effective content strategy for your business, you need to plan it thoroughly.
1. Define Your Audience
Are you targeting your customers or new customers? If you are targeting your regular customers, it’s easier to define your audience. You can get information about your customers from Google Analytics , Facebook Audience Insights , or other analytics tools, depending on the communication channels you use.
If you are looking to acquire new ones, it gets tricky. First, take a look at your competition and try to identify your competition’s client typology. That’s a good starting point. Then, try to imagine the type of person that would need to buy your products.
Once you define your audience: age, location, studies, online behavior, channels they frequently use, you need to see which type of content they like.
Do they like long blog posts, do they like videos, infographics? According to statistics, visual content has the biggest impact in the online environment.
2. Your Main Goal - Offer Relevant Information!
As we said, you need to become your clients’ main source of information. If you are selling auto parts, when a client needs information about such products, you should be the first thing that comes into the client’s mind.
Create a pop quiz on Facebook and ask your clients about the information they need . Another approach would be to research and find out which cars are the most popular and compare them, then tell them about the parts that tend to fail and the way they can avoid that.
Before starting to create the content, it’s very important to see the big picture. You need to have the entire creation and implementation planned , from start to finish. Estimate the time it takes to finish each task and place it in your timeline. An important assignment writing service recommends using an Excel document for your timeline because you can see the big picture easier and it’s accessible for everyone.
3. Start Creating your Content and Publish it
Right, you’ve decided upon your audience, you’ve defined it. Then, you’ve made a small research and found out what topics your audience is interested in, and what type of content they prefer. Now, once your timeline is done, you need to start creating your content.
You already have the topics and the subjects of your content, so this should be pretty easy.
Content companies and assignment helper s recommend creating your visual content using professional software, such as Canva and Adobe Photoshop for static graphics, such as infographics, and images. In terms of videos, they usually recommend Adobe Premiere Pro , but this depends on the complexity of your video.
4. Analyze the Impact of your Campaign
The research doesn’t end in the first part of your strategy implementation process. Trends can change in a very short amount of time, that’s why it’s important to keep track of your campaign’s results. You need to see which topics have the best engagement rate, and which ones don’t. If there’s a topic that doesn’t get as much attention as expected, you should drop it off, and research for new ones. Basically, you get back to the number two point on our list and start the process all over again.
For this, I’d recommend you use Google Analytics, Facebook Insights, Twitter Insights , depending on the channels you use in your marketing strategy.
Nowadays, the content marketing strategy is very important for any business, regardless of its industry. Today’s customers appreciate the information they receive, rather than discounts, and shiny marketing campaigns as they did a decade ago.
Take a look at these five steps, research them thoroughly and make sure you’ve checked them each time you create your content marketing strategy.