How Microsoft Added $250B in Market Value In Just 4 Years

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When Satya Nadella took the reigns at Microsoft , he was only the third CEO in the company’s history. Not only did he have larger-than-life shoes to fill, it was a role that most leaders would not have wanted. Microsoft was considered by many to have been past its prime. Competitors had overtaken it in terms of innovation and it seemed an ill-fated proposition to try and rescue the software giant. Yet, Nadella in less than 4 years, not only re-awoke the giant, he added $250b in market value to the company and created a path to long-term sustainability and relevance. He did it by following two familiar strategies.

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