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In 2001, Global Chief Marketing Officer of Proctor & Gamble began a 10 year study of the world’s 50,000 most successful brands – those that were not only financially successful but had a deep connection with customers. He wanted to know if there were common attributes, strategies or philosophies amongst these high-performing brands.
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What he found astounded him – the top 50 financially performing brands of the 50,000 all followed a single strategy. It was this strategy that drove everything they did, and ultimately why they were so profitable. In this video we’ll share that strategy.