Here are four ways financial advisors can make use of hashtags:
1. Improve Searchability: Make it easier for people to find your post
2. Demonstrate Awareness or Join a Conversation: Provide commentary on events or trending topics
3. Establish Brand Identity: Create a hashtag for yourself
4. Target a Specific Audience: Use the hashtags that your target audience would follow I
In order to maximize effectiveness, be sure to follow these hashtag best practices! - Don't Overdo It: Use a max of three hashtags on LinkedIn, Facebook, and Twitter - Put Hashtags at the Bottom of a Post - Capitalize Different Words
Are you a bit confused about hashtags? You're not the only one. So today, I am going to walk, specifically for my financial advisor friends, walk you through what hashtags are, the different ways you can use them, and then also some best practices to absolutely keep in mind when on social media.
Hi everyone, I'm Samantha Russell from Twenty Over Ten and let's jump right in. . .
So think about what your audience is following, what hashtags that they would be following, and use those hashtags- not necessarily the hashtag of what your content is about. Okay, number two. The second way you can use a hashtag is to be aware of what's going on or join in on a conversation.
This is really true with events or things that are trending topics. So for instance, whenever there's big conferences that are going on, every conference or event will have a hashtag, and as you are posting about what you're doing at the event, sessions you're going to, you can use the hashtag on your post so that others that are at that event, when they click the hashtag, will see everybody's posts from the event. So again, use a hashtag to join the conversation.
The third thing is establishing brand identity. So if you are talking to people every week in your social feed about a particular topic or area of expertise, you can give yourself a hashtag that you use on all your posts, so anyone who wants to see all of your content can click on the hashtag you've made up, and all of your content will be there. So here's a great example from our friend Jeanne Fisher, she has created the hashtag 401klady for herself, and so when you click that, you're going to see all of her great posts that are specific for plan sponsors about 401(k)s.
Alright, moving on to number four. You can use it to target a specific audience. So going back up to number one, people that are following a specific hashtag, you can use this to target them in your post. Because the algorithm knows that "John Smith" is following the hashtag wealthmanagement, and so if I use that hashtag on my post, he's a little bit more likely to see my content than not.
Now keep in mind, there are some best practices when it comes to using hashtags. So those are the four ways you can use them, but let's talk about best practices. So you do not want to put a million hashtags on every single post. It looks cluttered, it looks clunky, and it doesn't really help the algorithm, right? The algorithm wants to know: what is your content about, who are you trying to target? And if you put a million different options, it doesn't help them filter it anymore.
So instead, try to not use more than three hashtags per post when you're on LinkedIn, Facebook, or Twitter. Now Instagram is a little bit different. I know many of you aren't using Instagram, so we're not going to go there today, but for LinkedIn, for Facebook, or for Twitter, try not to use more than three hashtags per post. The other thing you can do is sort of push the hashtags down so that they're at the bottom of the post and not cluttering up the content of what you're writing, so it's easier for people to read.
Also, if your hashtag has more than one word- so if it's "financial planning"- capitalize the first letter of each word, even though they're all kind of bunched together, that way it's easier to read what the actual hashtag is.
So those are some best practices on how to use hashtags and also different ways you can use them. For more social media tips, for more digital marketing tips on how to grow your business in this next year, make sure you subscribe to Twenty Over Ten's YouTube channel, and let us know if this was helpful to you in the comments or if you have another question about hashtags that we have not answered, we'd be happy to help you.