Lead capture forms are undoubtedly a great way to get conversions. However, we often see that these lead capture forms have way too many questions. Let's face it, people are most likely not going to fill out a 10-field form to get a free ebook.If you want to know what not to do when it comes to creating a lead capture form, I've got the answer for you. Every week I see so many forms online where people are basically asking you for your entire identity.They want your name, your email, your phone number, your job title, where you work, and guess what? No one ever fills these out. Think about your own internet behavior. If you land on a page, and you want a guide that someone's offering, or a white paper, or an ebook or something, how likely are you to fill out the form and get that download if it only asked for your name and your email vs. if it asked you 10 questions?The difference is huge. And this is a huge part of what affects the amount of conversions you will get . So the percentage of people that will actually fill out that form is your conversion rate, and we want that rate to be as high as possible right? So if a hundred people land on that page, we want the highest percentage possible to actually convert and get that download.