When I tell people that I am a women’s financial specialist, I often get questions like:
“What is women’s finance, anyways? How could money really be that different for a woman?”
Well, the truth is that money is the same color green for women and men. And I don’t believe any of the myths that people say: that women can or can’t get as much, women are better or worse investors than men, that certain investment moves are more appropriate for women than for men, that women are better or worse at saving than men.
What I do believe, however, is that as we women go through life we may tend to be more likely to find ourselves in certain financial positions because of our obligations to our families. Here’s what I mean:
I have to admit that as a female professional and mother at the same time, it is my natural instinct to attend to my needs if and only after each of my children’s needs have been met. And in doing this I find myself flattened by the weight of a huge, crushing ball of responsibility rolling over me. The times when I have allowed this to happen, it has resulted in drain on financial resources and choking loss of control over lifestyle.
Women’s finance is a strategy that elevates *equity* or ownership of financial resources where there is such a void. This strategy is executed in a way that is sensitive to and incorporates an understanding of the issues specific to women’s lives.
Women’s finance positions the woman at the center, not the bottom, of the financial sphere. Here she’s in a position of control. Instead of a passive stance, it is based upon decisions and awareness of options.
The foundation of women’s finance is protection.
The second component of this strategy is saving.
Once protection and savings are secured, the strategy focuses on growth.
I do what I do, and I write what I write, because it is my sincere goal to change the lives of women in society for the better.