The term Social Selling was first used in 2006, I wrote the article “How to get 10 C-Level Meetings a Week using Twitter” in 2015, my book “Social Selling – Techniques to Influence Buyers and Changemakers” the first social selling book came out in 2016. (It’s available worldwide on Amazon by the way).In that time I’ve seen a lot of change, partly because people become wise to hacks and partly as all we do it teach social selling, things evolve, our clients come up with things, we invent things. Social Selling is therefore continually evolving.For example, one thing that does not crop up that often is the phrase “social selling takes a long time” the people that used to say it seem to have fallen by the wayside or maybe because they must have been doing social selling wrong.Let’s explain that social selling, isn’t actually selling on social. People hate being sold to, it burns through trust with prospects and customers. The reason why we are on social in the first place is to avoid sales people. Nobody gets up in the morning and says “the first thing I need to do today is talk with a salesperson”. Sending in-mails and or connection requests and then pitching is no different from a cold call. In fact it’s a cold call on a social network.We don’t want interruptions, we want experts who can help us. LinkedIn is not for selling, LinkedIn will help you get that first meeting and you do that, not by selling, but by building relationships .
