Yesterday we were running a Social Strategy day for our clients. This doesn’t teach the CEO how to use Twitter, it provides the Management Team / Board of Directors / C-Suite with a Blue Print on how to use Social across the business.Not in the tactical manor it is used across the business, but how to start seeing the Business Benefits, competitive advantage and incremental gains. We look at the strengths, the weakness, the opportunities and the threats.It’s a highly interactive session, which creates a collaborate and inclusive atmosphere. Social, is after all something for everybody. It isn’t just for sales, marketing, customer service and Human Resources (HR) all departments that are currently using social. But using social across the business.For example, the company we were with yesterday (as we do) run the business on Slack, which is social after all.The company is a small AI start up, cool product and cool people as you would expect, but they suffer from the same issues that any other company deals with around social. Control vs Empowerment.Related: As a Salesman I Taught Myself to Market … and You Should Too!