Paul is the founder of Laughlin Consultancy , a business that enables companies to maximize the value of their customer insight. This includes growing their bottom line, improving customer retention and evidencing to regulators they treat customers fairly.
Services that are achieving this value-add include training & consultancy. He also provides executive coaching, to ensure leaders can sustain such performance themselves. The most popular training course this year, “Consultancy Skills for Customer Insight Analysts" has received rave reviews from analysts, leaders & marketers.
Former Head of Customer Insights for both Lloyds Banking Group Insurance and Scottish Widows, Paul has over 13 years' experience of creating & improving customer insight teams. Plus 25 years' experience of deriving value from data. His teams added over £10m incremental profit per annum, through improvements to customer acquisition & experience. Learn more here .