Google has traditionally been a desktop first index, meaning the version of your website that was displayed on a visitor’s desktop computer was considered to be the primary version of your website and as such, was responsible for your search engine rankings.
Google officially started slowly rolling out mobile-first indexing in March 2018, cautioning webmasters not to panic:“Sites that are not in this initial wave don’t need to panic. Mobile-first indexing is about how we gather content, not about how content is ranked. Content gathered by mobile-first indexing has no ranking advantage over mobile content that’s not yet gathered this way or desktop content. Moreover, if you only have desktop content, you will continue to be represented in our index.” ~ Google
What will Mobile-First Indexing Mean for your Practice?
Google has been telling us for a while now that our mobile site might be affecting our search results through loading speed and “mobile friendliness” ratings. Sometime in the near future, the mobile version of our site is going to be considered the primary version of our website, will have a huge impact on our rankings, and will be the version of our site that many, if not most, visitors will see.
Have you checked the mobile version of your site lately?
At the very least, bring up your site on your mobile phone and go through the individual webpages and a couple of blog articles to make sure that everything is formatted properly, loads quickly, and that text blocks are legible.
Additionally, you should:
Many website designers design your site as a desktop website and rely on the theme to automatically design your mobile site. Next time you have a site build, make sure the designer is paying at least as much attention (if not more) to your mobile design.