11 Most Read IRIS Articles of the Week!

1. Why We See Gold Surpassing $3,000

Whether you believe that all the liquidity pumped into the market will eventually lead to inflation or not, considering the looming debt bubble, geopolitical uncertainties and the dearth of new gold discoveries, long-term investors may find the conditions for getting into the gold market just about right. — Ed Lopez; Trends with Benefits

2. 17 Ways To Hedge Covid In Your Portfolio

Some market watchers look at stock market valuations. Some look at the economy. Others focus on geopolitical events. And all are trying to account for the risks that the impact of Covid-19 is far from over. – Rob Isbitts

3. Entering the Third Wave of Financial Advice with Tony Stich

After seeing a drastic increase in clients making updates to their financial plans during the COVID-19 pandemic, his company took the unprecedented step of making NaviPlan available for free. — Power Your Advice | NaviPlan

4. Are You Giving Good Advice, or Giving What They Want?

Giving good advice is different to giving people what they want, isn’t it?  Most financial advisers can do both, and many do in fact deliver both. That is, they often give people what they want because that is after all what the consumer wanted….and the consumer is the boss and has the right to say “I want this”. — Tony Vidler

5. Amazon Has Finally Met Its Match

I’ll show you the three companies—what I call the “anti-Amazon” alliance—all coming for Amazon’s throat. All are rapidly stealing key parts of Amazon’s business. And all will prove to be much better investments in the coming years… — Stephen McBride

6. Investing in Women: Good for Business or Just Good?

Since women represent 50.8% of the population in the U.S., I never thought about investing in women as both necessary and as a gender equality approach. It was not until I was more seasoned in my career that I began to see why - there are very few women in senior positions in the world of investment management. I saw this need even more starkly when I launched my own investment management business. — Katherine Earhardt

7. How Does Loss Aversion Impact Investors Now?

Research shows the pain from losing money is twice as great as the pleasure of winning money, and the fear of losses can influence decisions. In a portfolio, loss aversion may present itself in a few ways including large cash allocations or holding onto losing positions (in order to not realize the loss). — Samantha Azzarello

8. 5 Major Advantages of Employees Working from the Office

We all know that the internet and other technology platforms are making it easier than ever for people to be geographically separate, yet constantly in communication — yet this reality is posing a major challenge for business leaders and employees alike. We’re all being forced to answer the question: Is it better to work from home or from the office? — Remy Bernstein

9. Imagine a World Without Financial Advisors

Everyone thinks about “buggy whip manufacturers” but several mainstream businesses disappeared. Examples include video rental stores.  Telephone answering services.  Large segments of the American textile industry.  The example we might best relate to is the demise of independent bookstores and music (record) shops. Could this happen to financial advisors? — Bryce Sanders

10. Turn Your Failures Into Strengths with Brandon Hernandez

Food safety and the food supply chain are things we are all thinking about more often. Brandon Hernandez is a co-founder of Whole Brain Consulting and has decades of experience in the food supply chain services industry. — Permission to Succeed | Whole Brain Consulting

11. How to Assure Clients That Volatility Is Part of the Strategy

What investors may not understand is that switching between asset classes to avoid volatility can actually have the opposite effect. It is incumbent upon financial advisors to help their clients understand that, with a sound investment strategy and a long-term perspective, volatility can actually be good for a stock portfolio because it has always been the primary force that drives market gains over time. — Don Connelly