Most Read Advisorpedia Articles of the Week (March 20 - 24)

Here’s a look at the Top 11 Most Viewed Articles of the Week on Advisorpedia , March 20 - 24, 2017

Click the headline to read the full article. Enjoy!

1. Facing a Massive Menu of ETFs? 4 Steps for Smart Choices In the world of ETFs, advisors face a similar challenge. Simply put, the menu of ETFs is massive. And while advisors used to debate only about the merits of active versus passive investing ... — Jillian DelSignore

2. 5 Reasons Not to Run From REITs During Rising Interest Rates

Here are five reasons why we believe simply shifting your strategy, but not running from REITs, may provide desired yield—even in the face of yet another rate hike ... — Salvatore Bruno

3. The Impact of Working with a Narcissist

There are different types of narcissists but handling them is always the same: be humble, don’t engage. — Tanya Beaudry

4. Advisors: How to Get Referred

Use these simple tips to establish and grow valuable relationships with Centers of Influence to have them recommend you to their best clients. — Paul Kingsman

5. Five Reasons Why You're Not Getting Referrals

​Are you getting enough qualified referrals from people within your network? Or are you relationship rich but referral poor? — James Pollard

6. Understanding ETF Liquidity and Trading

ETFs offer attractive features—access to a broad range of asset classes, sectors and styles in a liquid, transparent and cost-effective vehicle. But before using that vehicle, it’s helpful to understand how it works ... — ProShares

7. McMobile: Will McDonald’s Mobile Strategy Kill the Drive-thru?

While I personally won’t forsake my Starbucks ritual for McDonalds’ curbside delivery, I have to concede the prospect of having my breakfast provided to me as I pull up to a restaurant does sound appealing. — Joseph Michelli

8. Top Ten Strategies for Increasing Marketing ROI

So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. It is an enviable position. — Elizabeth Harr​​​​​​​

9. Is the Trump Bump an Example of Irrational Exuberance?

The stock market continues to soar. The natural question is: How long can this go on? — Mark Germain​​​​​​​

10. Can Trump Follow Reagan's Playbook?

New presidents typically arrive in office with an economic agenda. In the case of Trump, the nature of his proposals has invited comparison with a variety of changes made under the first term of President Ronald Reagan in the 1980s. — Matthew F. Beaudry

11. Hope Is Fading for Robust Economic Growth

The hope for economic growth much beyond 2.0% looks to be deferred, as legislation appears to be bogging down and the Fed is reducing monetary support, clearly taking the path to interest rate normalization. — SNW Asset Management​​​​​​​