Here’s a look at the Top 11 Most Viewed Articles of the Week on Advisorpedia , November 13-17, 2017
Click the headline to read the full article. Enjoy!
1. 4 Reasons Building Trust Is Harder and More Important Than Ever
People, including your clients and your prospects, are barraged with an onslaught of misinformation every day. Having a message that resonates (your Brand) and providing evidence that you are who you say you are, is essential. — Ray Gauthier
2. How These 50 Companies Outperform the Stock Market by 400%
In 2001, Global Chief Marketing Officer of Proctor & Gamble began a 10 year study of the world’s 50,000 most successful brands – those that were not only financially successful but had a deep connection with customers. — Barry Chandler
3. Ready to Dive Into ETFs? Read This Q&A Before Taking the Leap
ETFs have been steadily gaining in popularity ever since they were introduced more than two decades ago, bringing a few key benefits to the market place including lower prices, tax efficiencies, and liquidity advantages. — JPMorgan Asset Management
4. Seven Ways Your Senior Clients Are Protected from Long-Term Care Scams
It’s generally accepted that seniors are particularly vulnerable to misguided financial advice. Every advisor I know has a horror story to share about a client who was scammed or swindled out of a significant portion of his or her hard-earned assets. — Chris Orestis
5. How a Celebration Can Nourish Both Your Mind and Body
One seems to feed off the other, and like peanut butter and jelly, victory and celebration just seem to be made for each other. Call me a contrarian, but I think a celebration, during a time of struggle when there’s little to celebrate, is even more important. — Rob Jolles
6. These 7 Kinds of Fake News Stories Will Attempt to Reel You In
Fear and anxiety are the manifestations of the AB as it detects potential danger, threat or vulnerability. It causes an uncomfortable, overwhelming, unmistakable physiological reaction that influences us to do things we would rather not do. — Dr. Charles Glassman
7. 5 Advisor Growth Strategies for 2018
ROI is what you make of it, not what it does for you. Stop waiting for the leads to pile in, go get them with your brand, content, website, social network and more. Have a “go get ‘em” mentality, not a “when are they coming” mentality. — Kirk Lowe
8. Close the Sale! What Sales Winners Do Differently
If you’ve ever wondered how to close a sale, but then lost out to a competitor, you’ve pondered this question. “What did they have (that I didn’t)”? — Ago Cluytens
9. Robotics Innovation - Not "Trendy" ETFs - Is What's Driving Higher Market Valuations
if the purchasing power of a “trendy” ETF like ROBO Global isn’t what’s driving up the stock price of AeroVironment, it begs the question: what is? — Jeremie Capron
10. The Tool the Rest of the World Is Using to Win Customers
In many subjects, we in North America are very myopic. We see ourselves as being on the leading edge of various technologies. And while it may be true that we are on the leading edge sometimes, our ability to lead by adopting new approaches is often lacking. — Richard Doyle
11. 3 Things Women Need to Know to Increase Social Security Benefits
The more you understand the financial challenges for women in retirement, the more you realize we are still discriminated against in our society. — Patti Fagan