“People don’t want to interact with a brand or a logo – they want to do business with a person they know, like, and trust.” — Ben KniffenOn this week’s episode of Becoming Referable we welcome Ben Kniffen to discuss how to leverage social media platforms, specifically Linkedin, to attract prospects and transform digital relationships into real life ideal clients.Ben is President and COO of LinkedSelling and President of The Elite Digital Group. He identified a need among small business owners to market themselves effectively in an ever-changing online landscape, and has now built a team of people helping clients to use online platforms like LinkedIn to successfully generate business.Related: Advisors: When It Comes to Marketing, Clear Beats CleverIn our chat with Ben we cover a lot of ground, from how to optimize your LinkedIn profile to generate traffic, to the advantages of paid social marketing as lead generation tool. We discuss ways to establish social media groups, and how to transition from these virtual groups to face-to-face events where you can start building relationships with those ideal prospects in person. Ben will help you understand the long game of marketing and why you shouldn’t rush to change your high level marketing strategies if the problem is actually that prospects are not moving from one stage to the next in your process. He provides actionable strategies may just inspire you to take meaningful steps you have been contemplating in your own marketing today.