In my experience working with small business leaders, one thing shouts out loud and clear: you spend most of their time working IN your business not ON your business.
Time is precious to you..
Resources are scarce.
But your goal, nevertheless is to build a thriving business with superlative performance.
How do you do it?
The secret for small business leaders is to FOCUS on the critical FEW things that will make a huge difference to their success.
These 5 things are vital to small business success.
#1. Plan….. simply.
Every small business needs a plan or strategy to follow. No plan = No idea of whether or not you’re making progress.
But the plan doesn’t have to be arduous, complicated or expensive.
My Strategic Game Plan (SGP) process was designed to get the end game ‘just about right’—there’s no such thing as a ‘perfect’ plan in an imperfect world—and execute pristinely—results come from execution and nothing else.
Once the SGP is in place it serves as the small business roadmap without which success is almost impossible.
#2. Be the ONLY one.
Give people a reason to do business with YOU and not your competition.
Promise them something that no other business does.
Create The ONLY Statement—“We are the ONLY ones who…”—that sets you apart and watch what happens!
#3. Hire human lovers.
Your employees are the reason people do business with you. Sure, technology helps but without your employees, you don’t have a business.
Recruit people who genuinely like others; who care for them and satisfy them.
You can train people to grin at people , but you can’t train them to ‘love’ them.
#4. Create a unique customer experience.
Your products and services are important to be sure, but people expect them to live up to the benefits you ascribe to them.
But strong loyalty and high performance come from how people FEEL when they do business with you, and that’s all about the experience they have when engaging with you.
With employees who ‘love’ people you are armed with all you need to make your customers feel special. And when they feel this way, they tell their friends, who then tell their friends.
And magic happens.
#5. Create don’t copy
Be innovative in your business; don’t follow what works for others. All it does is put you in the common herd and moves you away from being the ONLY one who does what you do.
Look for new ways of doing business and SURPRISE your customers.
Let someone else be the copycat.
You be the leader.
Related: It Makes Absolutely No Sense To Seek ‘Inclusion’; Here’s Why